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Marketing

Books

Books, reference books, audiovisual materials about general business and economics are in the HB-HF sections. Use topic keywords to pinpoint books in this discipline. Click on the links below for some related subject areas.

Advertising
Brand Name Products
Consumer Behavior
Consumer Satisfaction
Internet Marketing
Market Segmentation
Marketing


Databases

To access databases from off-campus visit the Database Demos page and watch the Youtube video or download the PDF instructions.

Academic Search Complete
Full text articles online. Search by topic or title of publication.

Business Source Complete
Full text articles online. Search by topic or title of publication.

Communication & Mass Media Complete
Full text article database includes marketing via all media types.

E-Books - Marketing
Full text books online.

Lexis-Nexis Business
Full text newspapers and trade publications online.

Oxford Business Reference Online
Dictionaries, Encyclopedias and Handbooks for Accounting, Banking, Business, Management, Economy, Human Resources, Statistics etc.



Websites

Ad* Access Images of Advertisements 1911-1955
http://library.duke.edu/digitalcollections/adaccess

Advertising Age (Magazine)
http://adage.com

Emergence of Advertising in America 1850-1920
http://library.duke.edu/digitalcollections/eaa

Fifty Years of Coca-Cola Television Advertisements
http://memory.loc.gov/ammem/ccmphtml

Historical Ad Campaigns
http://www.adcouncil.org/default.aspx?id=61

How Stuff Works - Marketing & Advertising
http://money.howstuffworks.com/business-marketing-advertising-channel.htm

Marketing Segmentation
http://www.loc.gov/rr/business/marketing

National Retail Federation
http://www.nrf.com

Outdoor Advertising Association of America Archives
http://library.duke.edu/digitalcollections/oaaaarchives

Trend Watching
http://www.trendwatching.com

Lakeland Community College Library
440.525.7424 (Circulation) | 440.525.7425 (Reference)
lakelandlibrary@lakelandcc.edu